
What’s the relationship between two influences—the vernacular and the aesthetic—and how we see today? What’s the relationship between these influences and visual rhetoric?
Question: Given the shifting materiality of the photograph, the shift in ratio between viewing and consuming, and the exponential increase of “noise in the channel” of the photographic, how would you reflect on your assertion that photographic knowledge can never be “ethical or political knowledge”?
While I’m not sure that this question by itself would be a good one to ask, I’ll trace how I arrived at it. As I say, on page 24 Sontag writes: “The limit of photographic knowledge of the world is that, while it can goad conscience, it can, finally, never be ethical or political knowledge.” It seems, however, that as she nears the end of the text she moves away from this assertion in some fairly substantial ways. While this was plausible in 1973 when most people did not have access to a camera and the process both in terms of materiality and process was much different, today, many more people have access to a technology that can produce, manipulate, and publish their images. For many this process either involves or culminates with the Internet either through a posting site, submission to a printer, or e-mailing relatives.
After discussing photography as a means of appropriation at the beginning of the book, Sontag returns to the topic of power and control towards the end. Here, she discusses “photographic recording” as a means of control. Advancing technologies have made “photography an incomparable tool for deciphering behavior, predicting it, and interfering with it.” In this, photography, like language, is a medium and not an art. These statistics from flickr affirm this: 6,071 images posted “in the last minute,” 558,832 things tagged with urban, and 4.6 million things geotagged this month. Here we are told very little about the content or artistic quality of these images, but lots about photography as a medium of both creation and, perhaps, circulation in the case of flickr.
It is in these later moments of On Photography that Sontag asserts photography’s potential for control “that could not even be dreamed of under the earlier system of recording information: writing.” Here, while we could say that the alphabet itself does not really carry ethical or political knowledge, written compositions (applications of a medium) certainly do. So, if writing is a medium and a system, can we move towards saying that photographic (a medium and a system as well, according to Sontag) knowledge is coming closer to ethical and political knowledge?
Given the above example from flickr, and the countless other examples that we could come up with, the ethical and political knowledge that accompanies a “photographic knowledge,” is perhaps a different way of knowing that is conveyed much differently than other “knowledges” that Sontag may be thinking of when she refers to “photographic knowledge.” When “photographic knowledge” moves from print-dependent to digital – the circulation, the meaning of the image, as well as the kind of knowledge that is produced may be changing. The “atomic reality” that she describes may still be atomic, but the channel is so full of noise that the distance between moments is shrinking as flows of images course through structures that support a digital “photograph knowledge” in the 21st century, structures that no longer rely on the 110 mm film and flash bulbs of my little pink camera to produce the material that holds them up.
This picture was taken at an aquarium in Alaska during an effort by the Alaska Fish & Wildlife Division to eradicate illegally introduced Northern Pike from Salmon and Trout streams which makes the image interesting on several levels. First, in one sense it was a “staged” event. The pike and fingerling trout were placed in the aquarium together. However, then nature needed to take over and when it did, I'm reasonably sure that this image wasn't the intended outcome. In spite of this, the picture does illustrate the dangers of introducing wildlife in areas where the species isn't native. At the same time, I see metaphors for Empire and Capitalism lurking just beneath the surface. The pike is heading towards the viewer with its mouth semi-open. The pike is also apparently a youth fish because its teeth aren't fully developed. In fact, the teeth are 2 nub on the roof of the pike's mouth giving the fish a somewhat vampiresque appearance. At the same time, the fingerling trout has a sort of frown-like facial expression/appearance...an “Oh No! Save me Mr. Bill!” moment.
So I wonder who the audience for this display is...clearly, the trout and salmon fishermen aren't going to be introducing pike into their favorite salmon and trout fishing holes. But if the salmon and trout stock are depleted, I can picture the average joe/josephine dropping a fish or tow into a “barren” river or stream so that s/he can have a little action when they go fishing.
The irony of the Alaskan Fish and Wildlife Division launching a campaign to remove the pike from areas where it isn't native mirrors the Europeans' attempts to remove the indigenous people from the their (the indigenous people) homelands because the white men wanted the property isn't lost on me either. The raptorious nature of the Northern Pike reenacts the Europeans' swarming invasion of the New World. Likewise, images of capitalism can be drawn, the larger corporation swallowing the smaller one whole...
I think it's fantastic that a staged PR photo shoot resulted in an image that captures much more than a wildlife campaign, a save the Salmon and Trout drive...what color ribbons are we supposed to wear?
The girl is Phan Thi Kim Phuc. We all “know” her. Which I find amazing since I’ve never actually met her and this photo was taken about 10 years before I was even born. Yet, somehow, I know this little girl. Odd, no? This is why I like this photo; iconic images in general are incredibly interesting to me. More importantly, they raise some interesting questions, ones that piggy-back off of Berger.
Do photos need narratives (that provide contexts)? What would have happened if this photo was released without a caption or explanation? What if we did not know the war it came from; the girl’s name; the village; the year; what the cloud was behind her; why she looks in pain; whether she is safe after this is taken? This photo was cemented in American consciousness in 1972, and it continues to remain a (Pulitzer Prize winning) image of war. Would it have achieved that type of status without the narrative that was attached to it from the beginning? Furthermore, Berger talks about our tendency to create narrative when we are not given them. What happens when a 13 year old sees this photo, lacks the historical context, and perhaps sees it as a child in the
This iconic image also makes me question whether this is one of Berger’s “for ever” moments—one that exists across history, outside of time. We all have those images in our personal lives, as he notes, but aren’t iconic images proof of the social subjectivism he says is hard to find in our culture? Isn’t this a moment frozen in time, one that extends across history, and means is meaningful for large groups of people? Is that not a socially subjective “for ever” moment?
Finally, I cannot help but think about the photographer in this image. Huynh Cong Ut, or Nick, won a Pulitzer for this image. But, even as Berger says, aren’t there times when a person puts down his/her camera? Nick’s first reaction to seeing the pain of these children was to take a picture? That baffles me…. The narrative fills in the blanks, Nick poured water on Phan Thi Kim Phuc after this picture and took her to a nearby hospital where she spent 14 months recuperating from the burns. Her brother, also in the photo, also recovered but lost one of his eyes. As Hill and Helmers stress, the (mass) dissemination and (outraged) reception of this photo helped push for war reform in
This image is the work of famous (or perhaps infamous) graffiti artist Banksy. I enjoy Banksy’s work in general (I have his 2005 compilation Wall and Piece and my desktop wallpaper for over the past year has been one Banksy piece or another), but the Banksy I’ve posted here is the first one I ever saw. As such, this piece was not only my first exposure to Banksy but also the major impetus in my continual interest in his work.
My affinity for Banksy stems primarily from his unique style—no small feat for someone who works in a medium known for its uniqueness. His work certainly embodies many of the elements associated with standard graffiti art, but he’s also, as anyone who likes his work can attest, distinct. The poignant social and political commentary inherent in his work as well as the way he utilizes stencils (more on that later) and the space in which he creates his work set him apart from most of his contemporaries.
Perhaps most interesting about Banksy, however, is Banksy—the enigmatic persona, not the actual artist behind the pseudonym. At this point, Banksy’s work is so well known and received that a good number of people would be honored if he were to use their structure (house, building, etc.) for his work. But Banksy would never do that: part of his appeal is the very persona his art works to construct. He embraces fully the graffiti artist as outlaw mentality; as evinced in the Banksy I’ve posted, that mentality is often the inspiration behind his work. The maid in this piece is symbolic of those opposed to graffiti, the ones trying to hide it from the masses. Banksy is thus subverting the “graffiti equals criminality” argument through graffiti; he uses the medium to lampoon those opposed to the medium.
What’s perhaps more impressive is the lengths he’s gone to secure and maintain his persona. In order to conceal his identity and work amongst the shadows (heh: that makes him sound like Batman), he’s adopted stenciling; that is, he creates his stencils ahead of time so that the actual “painting” portion of his work is highly efficient, allowing him to create large pieces in a short amount of time. In a Bitzerian sense, it’s an extraordinary adaptation to the constraints in the rhetorical situation that constitutes his work.
Now: some questions. First, how much of a role does his persona—that is, his status and reputation as a graffiti artist—play in the way his audience understands and perceives his work? I brought up a similar point with the Lange photo: in other words, if we see a Banksy piece and are privy to Banksy the artist, then we most likely come to see his work through a different lens than if, say, we randomly stumbled upon his work and were oblivious to his prior work. In saying that, I’m not simply trying to claim that context matters—it obviously does. Rather, how much of a role does context play when the visual artifact is well known? I’m willing to buy the argument that we construct the context and thus the way we interpret and understand visuals we encounter for the first time, particularly visuals with no major cultural traction. However, doesn’t the context generated by fame, because it is so pervasive, trump our individual contexts?
Secondly, what role does the audience play in a Banksy piece? Or here’s another way of looking at it: is there an intended audience for his work? The perpetually public status of graffiti necessitates that he cannot control who sees his work. Does this limit him in any way or is this something he uses to his advantage?
Lastly, what is the extent to which location influences his work? I’ve never seen an actual Bansky piece, just pictures of his work. These two—the original and a picture of the original—engender a different viewing experience. That doesn’t mean I can’t still appreciate Banksy’s work through a removed viewing of it; rather, the viewing is just different. My question, then, is to what extent is it different? Moreover, with the original, where does the visual artifact end? Is it the stenciled image, the building as a whole, the block that contains the building? There’s also a context contained in the location that one isn’t privy to when looking at a still photo of the art; how much does that matter?
I think that it is interesting that there aren’t more personal photographs posted; I see now that there are a couple, but it is still surprising. I wonder if this is because others might think about “image” the same way I do? For some strange reason, I seemed to have dis-associated the word “image” from “photograph” --strange because they should be synonymous (wait--should they?). But I wonder if “image” represents something more formal (somehow different) whereas the home photograph, of course, is a vernacular image. Do they operate differently? If so, how? If they do operate differently, do we require different grammars for these different types?
My experience of this photo is strange; there seems to be, like Hill and Helmers suggest, different levels of time at work in my viewing but they are hard to articulate. It seems that a photograph like this represents a diachronical viewing since it is “an image that represents the past and was created in the past” but, beyond this, I’m not sure about the connections between personal/vernacular photos and time. Hill and Helmers’ example is a photograph operating on a national scale that lends itself well to the idea of synchronic and diachronic time, but I wonder if individual photographs operate in the same way. My experience seems to also involve a moving forward of time much like Berger suggests—from the past of this photo to its future (my present). Since I know the future of the people in this photograph, my time with it seems to move forward rather than back (as is the case with the Ground Zero Spirit photo). Berger says that a photograph “preserves a moment of time and prevents it being effaced by the supersession of further moments” (89). For Berger the photograph is separated from “continuous experience”—yet, in some way, this photograph is embedded in a personal experience that continues to have meaning (it is a story of my family after all) and relevance (because of this story I was born and was able to attend FSU and take Visual Rhetoric with Dr. Yancey.)
On top of all of this, the photo is something else: a puzzle much like Berger’s mysterious photograph of a man and a horse. This photo was discovered among my grandmother’s possessions following her death and, at that time, there was no one to corroborate the story “behind” the photograph—no date, no location, no identity of the photographer, nothing. So the story behind the image is pure speculation. However, with a bit of research, I’m pretty confident that the river behind them is the East River in
This image is from Koyaanisqatsi, a 1982 film directed by Godfrey Reggio with cinematography by Ron Fricke. (The score is by Philip Glass, which was very prominent in the film, but not so much a part of visual rhetoric. Although the music definitely affected the visuals in the original production/context.)
John Berger writes, “[p]hotographs do not translate from appearances. They quote from them” (96). Regarding an image from a film, the photograph is still a quote, but of a specific kind of appearance—an appearance that was already tailored by an artist at least once. A new third party decides exactly which moment of a larger piece of visual rhetoric should be emphasized or paused upon. The scene that this image is taken from begins with an image of a crowd of sunbathers. Then the cameras sweep upward to reveal the nuclear power plant that looms over the beach.
I like this specific image out of this scene because of its composition, which I think can stand alone well. The sunbathers lay at the bottom of the frame, prominent because they are in the foreground, and dressed brightly, but also easy for the eyes to move away from, because they are reclining, seemingly docile. The two figures in the middle of the frame appear as tiny figures without recognizable identities, and also submissive in their crouching positions. The hill that stretches through the mid right quadrant of the frame introduces nature as an entity unto itself (which the beach can’t do because of the people on it, and the sky can’t do because of the wires across it). The nuclear reactor draws a viewer’s attention because of its large size in the frame, and also because it is what turns the standard image of a beach vacation into an image that seems to hold a specific message.
I say that the image seems to hold a specific message, but Berger reminds me that messages through image are ambiguous. I read this image as negative commentary on the scars human technology puts on the world—I read it that way, but I view the image in the context of Koyaanisqatsi, a title that means “life out of balance.” This image could in another context, be presented along with factual information about how little impact a nuclear power plant has on the surrounding environment.
I chose to discuss the image because it complements my question about music’s place in visual rhetoric. Obviously speaking, it doesn’t have one. But in a film like Koyaanisqatsi, or in family slideshows, or other visual rhetoric that has no language but visuals (a half-language, according to Berger) and music (maybe a language?), how much might music act as captions to the images, and can the discussion of such caption be as relevant rhetorically of that as written text captions?
I think the connections here between media, circulation, and copyright are intriguing. As Helmers and Hill note in their introduction to Defining Visual Rhetorics, a picture's meaning depends on its dissemination and reception. This photo, like all others, depends on the context of its dissemination and reception in order to understand its meaning. So, in this context, what is its meaning for me? What is its meaning for you?