Saturday, July 9, 2011
Saturday, April 2, 2011
Thursday, January 6, 2011
Logos
Yesterday, Starbucks announced a(nother) change in its logo: analysis is provided at this url-->http://www.charlotteobserver.com
When I was looking for information related to my project on vernacular writing, I found several advertisements for Prudential, beginning at the turn of the twentieth century, that pointed me to the ones we have today: even though the original one looked very different stylistically (it evoked a very different aesthetic is one way of putting it) and suggested a somewhat different relationship, rhetorically, with the audience, I recognized it immediately in a kind of visual gestalt moment. I'm pasting two images in the next post: the move in time to the current logo seems to be the same move we see in the Starbucks' progression. An interesting project might be to see how the logos of companies have changed over time: is there a general shift from a combination of words and images to images only?
Sunday, December 5, 2010
Monday, November 22, 2010
Thursday, November 18, 2010
What's It All About, Gunther?
Given Faigley’s perspective, what does Kress add to the mix? Given your perspective on visual rhetoric, what does Kress add to the mix?
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