Yesterday, Starbucks announced a(nother) change in its logo: analysis is provided at this url-->http://www.charlotteobserver.com
When I was looking for information related to my project on vernacular writing, I found several advertisements for Prudential, beginning at the turn of the twentieth century, that pointed me to the ones we have today: even though the original one looked very different stylistically (it evoked a very different aesthetic is one way of putting it) and suggested a somewhat different relationship, rhetorically, with the audience, I recognized it immediately in a kind of visual gestalt moment. I'm pasting two images in the next post: the move in time to the current logo seems to be the same move we see in the Starbucks' progression. An interesting project might be to see how the logos of companies have changed over time: is there a general shift from a combination of words and images to images only?
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