Visual Rhetoric is a perspective on interpreting objects or an artifact. Additionally, Helmer states that rhetoricians are engaged with the ways vis. images are carriers of meaning. She also considers image making as a semiotic practice, and meaning making is a transaction (Helmers) among the image maker, the audience, and the context. Goggin defines context as spatial, temporal, and material. In other words, it's so ambiguous that it escapes a concrete definition.from Kendra and Sonny :)
Visual Rhetoric :• That which is visual (including the visual nature of alphabetic texts)• Rhetorical o Act of human construction o Involves intent or purpose (on the part of the rhetor and/or the audience) o Involves a transactional making of meaning (between artifact, creator, audience, and context) o Contains the potential for an argument (created by either the artist or audience); it acts as a vehicle (maybe a vessel) for argumentation Natalie and Larkin (the most awesomest)
Jessica and Katie
Visual Rhetoric:
- Continuum of aesthetic to vernacular
- Ambiguity
- Longevity
- Object, artifact, image
- Based on personal experience and the viewer along with the audience
o Transactional relationship between creator and viewer
o Transactional relationship between creator and visual
o Transaction relationship between visual viewer
- Narrative
- Context
- Circulation
- Increased circulation à increased rhetoricity
- As the viewer experiences images that personal experience is transactional both in terms of creator and viewer as well as viewer and image.
From Jenn and Rory:"We approached visual rhetoric in one of two ways: the composing of a visual artifact and the analysis of a visual artifact. Here, the two are dependent on one another (that is, one cannot analyze an artifact that isn’t created) but the two acts can be mutually exclusive. In terms of analysis, one must decide first what falls under the category of visual artifact and then what frame one wants to use to conduct that analysis."
Visual Rhetoric:
- Continuum of aesthetic to vernacular
- Ambiguity
- Longevity
- Object, artifact, image
- Based on personal experience and the viewer along with the audience
o Transactional relationship between creator and viewer
o Transactional relationship between creator and visual
o Transaction relationship between visual viewer
- Narrative
- Context
- Circulation
- Increased circulation à increased rhetoricity
- As the viewer experiences images that personal experience is transactional both in terms of creator and viewer as well as viewer and image.
From Jenn and Rory:"We approached visual rhetoric in one of two ways: the composing of a visual artifact and the analysis of a visual artifact. Here, the two are dependent on one another (that is, one cannot analyze an artifact that isn’t created) but the two acts can be mutually exclusive. In terms of analysis, one must decide first what falls under the category of visual artifact and then what frame one wants to use to conduct that analysis."
visual rhetoric is the practices and the artifacts of graphic representation (Goggin) that performs work (possibly persuasive or cultural) on an audience.Leigh and Elizabeth
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