Can good design save the newspaper?

Well, not by itself.

But Jacek Utko argues that it does matter--perhaps more than we originally thought. He demonstrates how employing a new design that amplifies the visual's presence has resulted in an increase in newspaper circulation over a three year span. He also smartly acknowledges that this isn't just about design, but about design and content.

This presentation (see: link below) is over a year old, so some of you might have stumbled across it already, but I nonetheless found it quite interesting and, of course, germane to our class discussions the past few weeks.

Enjoy.

http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html